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Scentsy Fragrance announces its 'ScenTrend 2014.'
January 2, 2014
By: Jamie Matusow
Editor-in-Chief
Scentsy Fragrance, a direct selling company, has announced that Simply Nashi Pear has been named ScenTrend 2014 – and is predicting that consumers will find the up-and-coming fragrance note in home and fine fragrances during the upcoming year. Also known as the Asian pear, nashi pears are native to China, Japan, and Korea, and they mirror the shape and size of an apple. Nashi pears range in color from speckled green to sunny golden. The Simply Nashi Pear fragrance combines the sweet taste of a pear with the crispness of an apple – creating a beautiful balance of juicy sweetness. “Simply Nashi Pear’s brightness underscores the importance of living life with a sense of playfulness and lightheartedness,” said Heidi Thompson, President of Scentsy, Inc. “This year is about remembering to savor and celebrate life’s little moments.” Scentsy’s Simply Nashi Pear scent is available for purchase starting today. And, the company’sFebruary Scent of the Month, which is launching February 1st, is Sparkling Citrus Pear. It features sweet nashi pear, plus citrus zest and bright lemon verbena. Scentsy’s Spring/Summer 2014 Catalog will also highlight more fragrances that contain the trendy note. The annual ScenTrend is selected by a team of experts from Scentsy Fragrance, as well as leading international fragrance houses. It has been recognized by a number of publications including Goodhouskeeping.com and Prevention magazine.
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